Some steps to the creation of the advertising photography. The process of creating a high-quality advertising photography is much more global than it is commonly assumed. A lot of photo-discussions are revolved around the technical devices of shooting, which are undoubtedly very important. But more important is another thing.

Production in itself is very important, but is almost useless without the proper organization of all the processes from the very beginning to the end. Errors at any stage are too expensive. Many people think that the creation of advertising photography is easier than the production or development of goods. It is really a crucial mistake. Photography is not a pill; you cannot give it to the customer to understand that it helps.

There is no unambiguous criterion. And only a real advertising photographer knows that the entire process should be made more accurate than the mechanism of Swiss watches from the very beginning to the end including ready-made drawings or diagrams.